Cement sales reflect poor performance in building industry

Cement sales, which have been declining since the beginning of 2007, continue to reflect the contraction in the building industry.

Figures released by the Cement and Concrete Institute (C&CI) have revealed that in March of this year, the contraction in monthly average cement sales per day was almost 10% compared with a year earlier.

John Lottering, property economist of Rode & Associates, says: ‘Cement sales are an excellent indicator of building activity because little cement is used for civil construction.’

Just three years ago, this industry was experiencing growth of more than 15%.

Local cement sales were indeed an indication of the global market place: in March of this year, cement exports were reported to have dropped by 94% to 1 868t, compared with the 31 638t exported in March 2008.

‘As for the situation at home,’ says Lottering, ‘the latest results will in turn be echoed in the building industry’s ever-tightening competition among contractors for tenders, lower profit margins and, ultimately, waning building-cost inflation. It’s an ill wind that blows nobody good.’